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Archief: RevenueProfs Educational: Pricing beyond Rate Parity

3rd RevenueProfs session (2017) on September 26th
The program was:

13:30-14.00 Arrival & registration
14:00-15:00 Pricing beyond Rate Parity

The do’s and dont’s about pricing and how pricing can boost your profitability.

by Joanna Schröder: VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board


15:00-15:30 Coffee break and networking

15:30-15:50 Roundtable discussions – Session 1

Concurrent sessions held by specialists in their field, on the following 3 topics:

1.Shifting revenue share from OTA to direct — Strategies to increase direct bookings

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable, we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically, we’ll cover website and booking engine optimization, and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.

by Levi Silver, VP Head of Sales at Travel Tripper

2. OTA Insight - Navigating the changing distribution landscape


Using Smarter data insights to optimise pricing and revenue strategies across online channels.

by Thierry Collard, Business Development Manager Benelux & Nordic Countries, OTA Insight

3. ‘True customer relationship management: the key to your guests’ loyalty’

In this roundtable discussion, we’ll discuss how leveraging data within a CRM can pave the way for hoteliers to improve communication channels, learn more about their guests with every interaction and ultimately, drive brand loyalty.

by Keith Povah, Sales Manager EMEA, Cendyn

15:50-16:20 Roundtable discussions – Session 2

A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:20-16:40 Roundtable discussions – Session 3

A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:40-18:00 Drinks and networking




VanTotOmschrijving
13.3014.00 Coffee & Registration
14.0016.40 Programm
16.4018.00 Drinks & Networking

Wat gebeurde er?

Spreker


Spreker : Joanna Schröder

VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board

Locatie

Dutch Design Hotel Artemis
John M. Keynesplein 2
1066 EP Amsterdam

Partners

Heuvelman sound & vision
Dutch Design Hotel Artemis
HSMAI Europe

Smoelenboek

Wie is wie bij de HSMAI? Hoe bereik ik de andere leden? Wat zijn hun expertises en interesses? Zoek en vind jouw vakgenoten in het HSMAI smoelenboek!

HSMAI Agenda

  • HSMAI Europe launches a series of exciting webinars on various Revenue Management topics Lezen

    2015-11-06
  • All HSMAI Europe Webinars Lezen

    2018-01-01

Branche agenda

Voorkom overlapping van (jouw) promotie activiteiten, (jaar)vergaderingen, symposia, beurzen, awarduitreikingen, recepties en andere branche-gerelateerde activiteiten! Check eerst de B2B Agenda!

HSMAI Partners